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Digital Marketing Course In Chandigarh
Search Engine Optimization
- Introduction and Understanding of SEO?
- How Search Engine works?
- Basics of SEO
- On-Page SEO vs Off-Page SEO
- What is the main purpose of using keyword in SEO?
- Some important SEO tools
- What is link building and why does it matter?
- What are backlinks?
- What is an outbound link?
- Difference between do-follow and no-follow links
- What are meta tags
- What is an anchor text?
- What is robots.txt?
- What is landing page?
- Latest updates in Google search algorithm
- Panda algorithm vs Penguin algorithm
- How to remove toxic links to a site?
- What is Sitemap? How is it important?
- What is social bookmarking?
- What is social networking?
- What is RSS feed?
- What are google sitelinks?
- What is google my business?
- Popular SEO Blogs to follow
- What is Alexa Ranking?
- Why we use content marketing for SEO?
- Keyword Research and planning
What is Keywords?
- Types of Keywords
- Keyword-based on length
- History of Keyword Research
- Why is keyword research important?
- LSI Keywords
- What is keyword research process?
- Understanding your target market
- What is Keyword Density, and does it matter?
- Know what your people want
- How to use google keyword planner?
- How to do the business analysis?
- Content Writing
What is Social Media Optimization?
- What is Social Media Marketing (SMM)?
- Search Engine Optimization vs Social Media Optimization
- List of social media
- Importance of social media
- How Social Media Affects SEO?
- How to promote business through SMO
- What is Viral Marketing
- Social media success tracking tools?
- What type of social media content converts best?
- What is the responsibility of social media manager?
- Top social media marketing tools to consider?
- Some common social media mistakes
- Google Algorithms
Intro to Google Algorithm
- Types of Google Algorithms
- How Algorithms works
- How to adjust Algorithms
- Check if you have been hit by any of them
- Major Google Algorithm changes and Penalties
- Google Search Console
Understanding of Google Search Console
- Using Google Search Console to Increase Traffic
- Crawl Stats Vs Crawl Error
- Removing Spam Backlinks from Website
- Index Pages in Google Search Console
Google Analytics
Introduction of Google Analytics
- Data Analyzing with Google Analytics
- Checking User Behavior
- Tracking Traffic from Different Source
- Using Analytics Date for Retargeting
- Google AdSense
Money Making with AdSense
- Easy Steps for AdSense
- How to Approve AdSense Account
- Placing Ads to Website
- Facebook Marketing
Facebook Insights
- Facebook Algorithms
- Ad Practices for Ad Content
- Facebook Targeting Options
- Retargeting or Facebook Exchange
- Facebook Page Management
- Twitter Marketing
Introduction to Twitter Marketing
- Do’s and Don’ts of Twitter Marketing
- Twitter Ads – Content & Targeting
- Influencer Marketing
- Power of Twitter and use of hashtags
- Tools and Measurement
- LinkedIn Marketing
Introduction to LinkedIn
- How to Market
- Personal marketing
- Brand Marketing
- LinkedIn Ads
- LinkedIn Campaigns
- Instagram Marketing
Creating a Business Page
- Marketing Tools and Ads
- Influencer Marketing on Instagram
- Strategy How to Drive Engagement
- Switching Accounts
- Lead Generation through Instagram
Understanding About Trends
- Searching Trends
- Creating Content Go Viral
- Omni Channel Approach
- Quora Marketing
Introduction of Quora Ads
- Type of Ads Campaigns
- Quora Pixel Code Installation
- How to Create Ads
- Remarketing in Quora
Why use Pinterest for business?
- How to set up a Pinterest account for your business
- Analyze Work
- Spice Up Your Strategy
- How to Create Popular Pins
- Images that Work
- YouTube Marketing
How to Automate Social Media
- Tools to Automate Social Media
- What you Can & Can’t Automate
- Automating Social Media Reporting & Analytics
- Find the best time to share
- Rules of Smart Social Media Automation
- Google AdWords
What is AdWords?
- Ads Placement
- How to get approval for AdWords?
- How to get Ads on your Blog/YouTube
- Content and traffic strategy
- Guidelines and requirements
- Geo-Targeting
Intro to Geo-Targeting
- IP Based Geo-Targeting
- How to reach visitors from different countries
- Keyword Selection Based on Geographic Targeting
- Tracking Email location
- Website Planning Based on Geographic Targeting
- Online display Advertising
Marketing Objectives to Display Advertisement
- Display Ad Formats & Tools
- Audience Targeting
- Remarketing and Advanced Audience Selection
- Dynamic Display Ads
- Payment Modules
- E-commerce Marketing
Understanding & Benefits of Email Marketing
- How to write Effective content and subject line?
- Why Email automation is required?
- Designing an effective Email campaign
- Tracking Email Marketing Reports
- Email Guidelines
- SMS Marketing
Introduction to SMS Marketing
- Why SMS Marketing
- Kinds of SMS
- Promotional SMS
- Transactional SMS
- How to Integrate SMS on Software’s
- Mobile Marketing
Why it’s important?
- How is App SEO done?
- Character Limit in Title and description
- Why rating and reviews are important factors
- Advertise your application
- Remarketing
How do Remarketing Ads work?
- How much does Remarketing Cost
- What is Remarketing Campaign
- How to target non-converting audience segments
- How to Boost Conversions with Remarketing
- Strategies for Better Remarketing
- Affiliate Marketing
An introduction to affiliate Marketing
- Types of Affiliate Programs
- When do you use Affiliate Marketing?
- Top Affiliate Earners in India
- Choose best affiliate networks
- Grow your Business with Affiliate Marketing?
- Growth Hacking
Lead Capture
Lead Magnets
Landing Page Conversion Techniques
Lead Scoring