Digital Marketing Course In Chandigarh

Search Engine Optimization

  • Introduction and Understanding of SEO?
  • How Search Engine works?
  • Basics of SEO
  • On-Page SEO vs Off-Page SEO
  • What is the main purpose of using keyword in SEO?
  • Some important SEO tools
  • What is link building and why does it matter?
  • What are backlinks?
  • What is an outbound link?
  • Difference between do-follow and no-follow links
  • What are meta tags
  • What is an anchor text?
  • What is robots.txt?
  • What is landing page?
  • Latest updates in Google search algorithm
  • Panda algorithm vs Penguin algorithm
  • How to remove toxic links to a site?
  • What is Sitemap? How is it important?
  • What is social bookmarking?
  • What is social networking?
  • What is RSS feed?
  • What are google sitelinks?
  • What is google my business?
  • Popular SEO Blogs to follow
  • What is Alexa Ranking?
  • Why we use content marketing for SEO?
  • Keyword Research and planning

What is Keywords?

  • Types of Keywords
  • Keyword-based on length
  • History of Keyword Research
  • Why is keyword research important?
  • LSI Keywords
  • What is keyword research process?
  • Understanding your target market
  • What is Keyword Density, and does it matter?
  • Know what your people want
  • How to use google keyword planner?
  • How to do the business analysis?
  • Content Writing

What is Social Media Optimization?

  • What is Social Media Marketing (SMM)?
  • Search Engine Optimization vs Social Media Optimization
  • List of social media
  • Importance of social media
  • How Social Media Affects SEO?
  • How to promote business through SMO
  • What is Viral Marketing
  • Social media success tracking tools?
  • What type of social media content converts best?
  • What is the responsibility of social media manager?
  • Top social media marketing tools to consider?
  • Some common social media mistakes
  • Google Algorithms

Intro to Google Algorithm

  • Types of Google Algorithms
  • How Algorithms works
  • How to adjust Algorithms
  • Check if you have been hit by any of them
  • Major Google Algorithm changes and Penalties
  • Google Search Console

Understanding of Google Search Console

  • Using Google Search Console to Increase Traffic
  • Crawl Stats Vs Crawl Error
  • Removing Spam Backlinks from Website
  • Index Pages in Google Search Console
    Google Analytics

Introduction of Google Analytics

  • Data Analyzing with Google Analytics
  • Checking User Behavior
  • Tracking Traffic from Different Source
  • Using Analytics Date for Retargeting
  • Google AdSense

Money Making with AdSense

  • Easy Steps for AdSense
  • How to Approve AdSense Account
  • Placing Ads to Website
  • Facebook Marketing

Facebook Insights

  • Facebook Algorithms
  • Ad Practices for Ad Content
  • Facebook Targeting Options
  • Retargeting or Facebook Exchange
  • Facebook Page Management
  • Twitter Marketing

Introduction to Twitter Marketing

  • Do’s and Don’ts of Twitter Marketing
  • Twitter Ads – Content & Targeting
  • Influencer Marketing
  • Power of Twitter and use of hashtags
  • Tools and Measurement
  • LinkedIn Marketing

Introduction to LinkedIn

  • How to Market
  • Personal marketing
  • Brand Marketing
  • LinkedIn Ads
  • LinkedIn Campaigns
  • Instagram Marketing

Creating a Business Page

  • Marketing Tools and Ads
  • Influencer Marketing on Instagram
  • Strategy How to Drive Engagement
  • Switching Accounts
  • Lead Generation through Instagram

Understanding About Trends

  • Searching Trends
  • Creating Content Go Viral
  • Omni Channel Approach
  • Quora Marketing

 

Introduction of Quora Ads

  • Type of Ads Campaigns
  • Quora Pixel Code Installation
  • How to Create Ads
  • Remarketing in Quora

Why use Pinterest for business?

  • How to set up a Pinterest account for your business
  • Analyze Work
  • Spice Up Your Strategy
  • How to Create Popular Pins
  • Images that Work
  • YouTube Marketing

How to Automate Social Media

  • Tools to Automate Social Media
  • What you Can & Can’t Automate
  • Automating Social Media Reporting & Analytics
  • Find the best time to share
  • Rules of Smart Social Media Automation
  • Google AdWords

What is AdWords?

  • Ads Placement
  • How to get approval for AdWords?
  • How to get Ads on your Blog/YouTube
  • Content and traffic strategy
  • Guidelines and requirements
  • Geo-Targeting

Intro to Geo-Targeting

  • IP Based Geo-Targeting
  • How to reach visitors from different countries
  • Keyword Selection Based on Geographic Targeting
  • Tracking Email location
  • Website Planning Based on Geographic Targeting
  • Online display Advertising

Marketing Objectives to Display Advertisement

  • Display Ad Formats & Tools
  • Audience Targeting
  • Remarketing and Advanced Audience Selection
  • Dynamic Display Ads
  • Payment Modules
  • E-commerce Marketing

Understanding & Benefits of Email Marketing

  • How to write Effective content and subject line?
  • Why Email automation is required?
  • Designing an effective Email campaign
  • Tracking Email Marketing Reports
  • Email Guidelines
  • SMS Marketing

Introduction to SMS Marketing

  • Why SMS Marketing
  • Kinds of SMS
  • Promotional SMS
  • Transactional SMS
  • How to Integrate SMS on Software’s
  • Mobile Marketing

Why it’s important?

  • How is App SEO done?
  • Character Limit in Title and description
  • Why rating and reviews are important factors
  • Advertise your application
  • Remarketing

How do Remarketing Ads work?

  • How much does Remarketing Cost
  • What is Remarketing Campaign
  • How to target non-converting audience segments
  • How to Boost Conversions with Remarketing
  • Strategies for Better Remarketing
  • Affiliate Marketing

An introduction to affiliate Marketing

  • Types of Affiliate Programs
  • When do you use Affiliate Marketing?
  • Top Affiliate Earners in India
  • Choose best affiliate networks
  • Grow your Business with Affiliate Marketing?
  • Growth Hacking

Lead Capture
Lead Magnets
Landing Page Conversion Techniques
Lead Scoring